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  • Is Writing What You Know Bad Advice

    Is Writing What You Know Bad Advice

    The advice, “write what you know”, came from Mark Twain to encourage people to embody their own personal experiences in their writing. Is this bad advice or was he spot on? To answer this question immediately, I’d say he was one hundred percent correct. There’s a but, here. You may be limiting yourself to an…

  • You Can Only Write 500 Word Blog Posts

    You Can Only Write 500 Word Blog Posts

    If you’ve read my blog posts then you know they vary away from just 500 words. That’s not a strategy; I’m literally writing as many words as it takes to get my message across. That could be 500 words, that could also be 1300 words. I don’t have a measurement, but I do keep to…

  • How to Write Good Content

    How to Write Good Content

    Good content is easy to read and if you’ve got bold text, large fonts versus small fonts, bullet points, or numerical lists, then sure, it’s going to read well. But not every blog you write has to be written that way. It all comes down to the #1 rule in copywriting which is… What does…