Good content is easy to read and if you’ve got bold text, large fonts versus small fonts, bullet points, or numerical lists, then sure, it’s going to read well.
But not every blog you write has to be written that way.
It all comes down to the #1 rule in copywriting which is…
What does it take to get your message across?
Creating An Art Form
See how I added the title just above this paragraph?
That wasn’t necessary, but it’s pleasing to your eye to understand the topic you are reading better.
It’s an art because I used psychology.
If you know ahead what topic you’re about to read, then you are more likely to grasp the concept better.
You’re not going in so blindly.
At the end of your blog, you’ll be doing some edits to make it appear more aesthetically appealing.
You can add some color and some pictures, too.
You’ll make sure your sentences don’t run on poorly, but I tend to love run-on sentences.
I also love it when sentences are broken up in short sentences of 3-5 words.
If you were to read your blog out loud, with full animation, how would it sound?
That’s how you write.
And that is an art.
That is a symphony of words.
You Are Not a Writer
Okay, if you write on a keyboard or with pen and paper, you are a writer.
What I mean here is that essentially, when all is written, you are an orator. Your words may just be on a screen or notepad, but when someone is reading it there comes with it a voice. Their voice.
As they read, your words will sound out in their minds. It’s like music. Ever wonder how we can memorize lyrics so quickly but forget what someone told us verbatim just five minutes ago? It’s because there is a melody attached to the words in a song, whereas normal day-to-day speech doesn’t come with too many variations in sound frequency.
Write with Music in Mind
When you type or write out your words, think about how it will sound to your reader in their own mind. Is there a melody to it? Do your sentences harmonize? Does it read like a poem or like a scientific study out of a medical journal? Whatever your aim is, remember the rule to ensure you are getting your message across well.
That is the end goal. You want to make sure your readers understand the topic you are writing about. To do that, let’s refresh:
You need to polish your blog with aesthetics, like bullet points, bold text, colors, pictures, and whatever you intuitively feel is best
You need to have a title that fully summarizes what your topic is about and try not to stray with a rant on another topic
You need to write with music in mind to help the reader memorize what they read
You need to make sure that before you publish the blog you cover everything you needed, so the message is fully delivered
In other words, don’t write with a mission to have everything perfect. If you treat it like an art form, then you’re more likely to deliver a good message that is easy to read and also entertaining enough – even if it is a study or more complex with jargon. Have fun with whatever it is you blog about. If you do that, then your readers will keep coming back because they can tell you are authentic, grammatical errors or not. Be yourself and you’ll write the best content out there.