Many SEO agencies love to boast how great they are at writing SEO copy, but this comes with a few problems. I’m going to talk about those problems, but first I need to explain a little bit about what SEO is and how it relates to blogging or any written content. The key here is that you are prepared with some knowledge before you go and hire someone to write your content for you.
What is SEO?
The entire purpose of SEO is to get your website at the top of search results.
That’s the answer. There is no other reason to do search engine optimization but for the sake of being number one when someone searches for a keyword you are trying to rank for.
Does Content Matter?
You can easily test this yourself, but there are low-quality websites and even lower quality articles that seem to outrank beautiful and well-written websites. If content really mattered, then those lower quality blogs would never get seen. Seriously, search this up yourself. I’ll wait.
Then What the Heck is an SEO Blog?
It’s a scam. Anyone who tells you they are writing you content with SEO work, they are lying to you or very confused as to how SEO works. Meta descriptions, title tags, image file sizes, and helpful content are all important, but not ranking factors.
If you need someone to help you write blogs, go right ahead. Writing is a process that not many have the time to do. However, don’t just fall for some marketing scheme that your website will be at the top of search results just because someone shoved a bunch of keywords in your blog post.
Have You Ever Heard of Keyword Stuffing?
Here’s where your website can get into trouble with search engines. If you hire someone that produces you an SEO blog, they are going to put related keywords in the article everywhere they possibly can. They may use one keyword over and over again, or they may use multiple keywords spread throughout.
Not only does this read horribly to those who visit your website, search engines don’t like this. It screams manipulation which can penalize your website. And if your website gets penalized, you’re dealing with low ranking, if at all.
“We will post 20 SEO blog posts a month for your website!”
Really? That sounds great, sign me up! If you catch that I’m being sarcastic here, you’re correct. What good is paying someone 20 blogs per month that are stuffed with keywords? Save your time and money. You do not need that many, unless your competitor has, say, 15, then sure, you will want a little more on your website to show off more expertise. However, this brings two problems:
Problem #1: They are probably using AI
Okay, there’s no problem using AI. The problem with it is that most articles read fake and are not helpful to a reader at all. Information can most always be incorrect and the moment one of your site visitors detects this phony content, they will leave your site and move on.
You’re better off paying someone to handwrite an article that actually provides value and is unique. Because AI is giving the same information to everyone else which just looks duplicated and is annoying. Do you want to look like everyone else on the Internet in your industry? Stand out.
Problem #2: 20 blogs isn’t any better than 2.
Pumping out that many blogs all at once is spammy, especially when they come with too many keywords – too many meaning more than one per blog. What you can do is get 20, then schedule their posting date ahead of time. This way you can spread them out and not tell search engines that you are trying to manipulate the system.
And on that note, you don’t want to just stop at 20. You will need to keep content updated and continuously post. You don’t have to do it as often, but you want to show that you’re there and you care enough for your readers to provide something for them.
It’s not natural for someone to post that many blogs then suddenly stop. Who writes 20 blogs in one sitting?
This tells search engines that the content produced was done easily, which means it was done with AI or very poorly, and that also means it lacks value. Search engines will not rank any content that lacks value or isn’t helpful, especially if people go to the article and quickly bounce because it reads terribly.
Content is important but it isn’t the main factor in ranking.
How Does It Help?
If it’s good, and reads well, then people are more likely to stay on your site which can help tell search engines that you’ve got something special going on. And if you’re a good business owner or website owner, you’ll want to make sure your content helps people. Believe us, visitors know when they’re reading something fake or scammy. You do not want to lose that kind of trust in those who come to your website.
What you want to look for in a writer is someone who can realistically write you great content in a normal amount of time. The moment they tell you they’re writing a blog strictly to rank you, be concerned. There is SEO and there are blogs. But there is a dangerous risk to SEO blogs.
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